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Growth Strategies Case Study
Case Title:
General Motors in India
Publication Year : 2006
Authors: Vandana Shajan, Kumar Satyaki Ray
Industry: Auto Manufacturing
Region: India
Case Code: GRS0255K
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
The case analysed how General Motors entered India through a particular segment and created a complete product portfolio, in order to cater to all the segments in the industry. It expanded its product line over the years and had created a premium brand for itself. In the year 2005, it entered the small car segment by introducing ‘Spark’. By the end of 2012, General Motors planned to capture a 10% market share.
Pedagogical Objectives:
- To understand the Indian automotive industry
- To discuss the profile of General Motors in India
- To analyse General Motors strategic initiatives.
Keywords : General Motors; Automotive sector; Maruti Udyog Ltd; Suzuki; Daewoo; Growth Strategies Case Study; Chevrolet; Saturn; Opel; Umbrella brand; Multi-utility vehicle; Premium segment car; Mid size segment; Sports Utility Vehicle
Contents :
Introduction
Indian automotive Sector and the Competitors
Profile of General Motors India
GM India’s Strategy
GM Sales in India
Segment Wise Classification of the Indian Car Market
Ad Campaign for Chevrolet Brand
